Winning the Mind War: Why being different, is a losing game.

Nmadinobi Chloe NwangwuDecember 5, 2024

The Stakeholder Starter Pack

Nmadinobi Chloe NwangwuMay 14, 2024

The Visibility Game is Rigged

Brand Strategy, Resources, Visibility BiasesNmadinobi Chloe NwangwuApril 18, 2023Fundamentals, Marketing, Podcast, Research, Visibility Biases, Tactics

The Art and Science of Visibility for Underrecognized Entrepreneurs

Brand Science, Brand Strategy, Visibility BiasesNmadinobi Chloe NwangwuMarch 9, 2023The Invisibility Tax, Small Business Owner, Visibility Biases

Why your "stable" revenue just dropped off a cliff, and what to do about it

Visibility Biases, The Invisibility Tax, ResourcesNmadinobi Chloe NwangwuOctober 25, 2022Small Business Owner, Visibility Biases

A Theory on Reciprocity, part 2

If you’ve ever felt compelled to overdeliver, only felt safe giving the absolute most and/or are in the habit of giving away things for free, that’s by design. And the science has some things to say about it.

How to Niche (hint: please don't)

As a brand scientist, I truly believe niching has been sent from hell to kill me. Truly. If I had an arch nemisis, it would be this. Why? Well, it doesn't work, for one.

Rethinking Client Personas (3 reasons to burn yours)

Brand Strategy, ResourcesNmadinobi Chloe NwangwuJuly 5, 2022Small Business Owner, Midweek Labnote, Fundamentals, The Invisibility Tax

On getting leads without an audience

So what do you do when your audience dries up?

A Theory on Reciprocity

Visibility BiasesNmadinobi Chloe NwangwuDecember 14, 2020Theory, Fundamentals, Theory of Practice, Research

Self Care: Music and Movement

You might want to reevaluate your productivity game

CuriaNmadinobi Chloe NwangwuJune 12, 2020Productivity, Podcast

Starter Systems: Your Systems are (probably) Hurting You

Sorry to say it, but your systems are probably hurting your business.

CuriaNmadinobi Chloe NwangwuApril 30, 2020Systems, Productivity, Podcast

The Definitive Guide to Staying Coronavirus Free

What on earth does a brand lab know about COVID-19?

NobiWorks TeamApril 2, 2020

the ghost in the machine

CuriaNmadinobi Chloe NwangwuMarch 27, 2020Productivity, Podcast, Marketing

this is why you keep failing at marketing

You keep running into marketing roadblocks. You know you’re using the same tools and techniques as THEM and they seem wildly successful. So what’s the deal?

CuriaNmadinobi Chloe NwangwuDecember 8, 2019Clarity, Marketing, Strategy, Tactics, Podcast

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