The Visibility Game is Rigged

Brand Strategy, Resources, Visibility BiasesNmadinobi Chloe NwangwuApril 18, 2023Fundamentals, Marketing, Podcast, Research, Visibility Biases, Tactics

A Theory on Reciprocity, part 2

If you’ve ever felt compelled to overdeliver, only felt safe giving the absolute most and/or are in the habit of giving away things for free, that’s by design. And the science has some things to say about it.

Brand Science, The Invisibility Tax, Visibility BiasesNmadinobi Chloe NwangwuAugust 19, 2022Fundamentals, The Invisibility Tax, Research, Theory, Theory of Practice

How to Niche (hint: please don't)

As a brand scientist, I truly believe niching has been sent from hell to kill me. Truly. If I had an arch nemisis, it would be this. Why? Well, it doesn't work, for one.

ResourcesNmadinobi Chloe NwangwuAugust 10, 2022Small Business Owner, Fundamentals, Marketing, Midweek Labnote

Rethinking Client Personas (3 reasons to burn yours)

Brand Strategy, ResourcesNmadinobi Chloe NwangwuJuly 5, 2022Small Business Owner, Midweek Labnote, Fundamentals, The Invisibility Tax

A Theory on Reciprocity

Visibility BiasesNmadinobi Chloe NwangwuDecember 14, 2020Theory, Fundamentals, Theory of Practice, Research

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