N. Chloé Nwangwu (known as The Brand Scientist) is the director of NobiWorks, a brand visibility consultancy for underrecognized social impact brands (including small online businesses, large non-profits and smaller democratic nations whose needs have been sidelined).

N. Chloé leverages behavioral science and her proprietary Visibility Engineering™ Method to make these brands impossible to ignore.

NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace.

She’s advised everyone from a small black, family owned mom and pop shop to the first refugee delegation to the UN.

Chloé’s clients have gone on to be better seen, heard, respected and resourced. That’s looked like celebrity endorsements, seats at previously inaccessible tables and hundreds of thousands of dollars.

N. Chloé lives in the US, where she wrestles with an addiction to D&D and tends to her giant baby Yoda plushie.

Podcast Bio

Known as the Brand Scientist, N. Chloé Nwangwu is the director of NobiWorks, a brand visibility consultancy rooted in behavioral science. She unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider disappearing from this plane of existence.

That’s the Thanos snap treatment for the nerds out there.

NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace. Everything you do to be better seen, heard and understood should work. Full stop. And it is her personal mission to make that so.

Most recently, she advised the first refugee delegation to the UN

Shirttail Bio

N. Chloé Nwangwu, the brand scientist, is a speaker, behavioral strategist, and brand visibility expert. A former international conflict mediator, she is now the founder of NobiWorks, a brand visibility consultancy where she partners with underrecognized brands, leveraging science to ensure they are impossible to ignore. Her clients have included a number of boutique firms, the High Ambition Coalition, and the first refugee delegation to the UN.

What Works: A Brand is a Constellation

How do you get seen in a world that doesn't see you? How do you get recognized when so many systems are designed to keep you unrecognized? Those are the questions at the heart of today's episode. In the 2nd episode in my 5-part series on decoding empathy, I talk with behavioral scientist and brand strategist N. Chloé Nwangwu about how she helps underrecognized people "emerge from the margins" and get noticed.

Why We Should Stop Saying “Underrepresented”

In my HBR feature, I argue that “underrecognized” is more accurate than — and a more productive alternative to — the word “underrepresented.”

The Science of Visibility

How do brand and psychology intersect? Welcome to the Brand Gravity Show, where host and Brand Strategist Kaye Putnam explores the relation and science between branding, emotions, and building a brand. In this episode, we’re covering the science of visibility. What goes into brand recognition? Why is visibility online so important? Are there specific things you can do you get your audience to remember your brand? Joining me for this conversation is N. Chloé Nwangwu, The Brand Scientist, a brand visibility advisor and consultant for underrecognized social impact brands and public figures.

The Unmistakable Creative

Inspiring stories and practical advice from creatives, entrepreneurs, change-makers, misfits, and rebels to help you become successful on your own terms

Cafe Con Pam

On this Oprah approved podcast, N. Chloé Nwangwu shares her story about becoming a Brand Scientist and her passion for uplifting brands and getting underestimated identities in powerful rooms.

• Your Notability Factor: How to Command - and Keep Attention in a crowded Marketplace

• Why the Visibility Game is Rigged and how to become impossible to ignore anyway

• The Four Phases of Visibility: Are you working on the right things right now?

• Establishing your Circle of Influence: The Key to becoming an opportunity magnet

• "You need more Executive Presence": Managing your "professional brand" as an underrecognized person

• Protecting your Equity Brand: How tackling underrepresentation sets us all up to fail, and what to do instead.

• The S.N.I.F.F. Test: Does your Equity Brand pass?

• The Brand Sciences—how to build a brand designed to succeed in today’s attention economy, from a scientific perspective.

• Brands and Bias—our current, dangerous blind sides as brand practitioners, and the ways our current tools leave certain communities behind