Emerge from the margins.
We've established you're meant to be blazing trails. Here's how we'll bridge the gap to where you're meant to be.
Nobiworks is an advisory think (and do) tank.
we advise leaders pursuing social progress with science-backed, socially informed research.
What do we do?
Scaling influence for underrecognized leaders and organizations with breakthrough, future shaping ideas
You're here to raise your profile or the profile of your work (so you can leverage all that influence for good). It’s either that, or you’re ready to ignite social change at scale. Maybe both. To do that you need to draw gamechanging recognition, interest and commitment to your breakthrough ideas. So let’s unlock your potential for future shaping impact by scaling your recognition among, access to and influence in the rooms where decisions are being made, minus all the guesswork.
HOW DO WE DO IT?
Your mission, should you choose to accept it..
Visibility Engineering™ and your Recognition Circuit
You are on a very specific journey. One we have mapped.
Five stages with four levels each.
And the endpoint is up to you and your goals.
To raise the profile of your important work and ideas, all you need to do is make the journey between where you are now and the recognition ambition your goals require.
We call that journey your recognition circuit.
How do we do that?
(Spoiler alert: it’s not a new logo or appeasing the algorithm gods. Yeah, we said what we said).
To make that journey, we need to address the influence ecosystem around you. The thing responsible for the articulation, access and adoption of your ideas.
And that’s where Visibility Engineering™ comes in.
The Visibility Engineering™ methodology is a proprietary process supported by a series of carefully constructed analyses. Together, they have been designed to make you impossible to ignore. The methodology is made up of nine initiatives. And they allow us build, refine and improve your ecosystem of influence so you can make your journey.
The Nine Initiatives
Frame your Intel—pinpointing what matters most to your intended audience, including important stakeholders you may not even know about, so you can
frame what you do in the best possible light. Find your Distinction—giving your stakeholders
an obvious reason to pick you , your work or your perspectiveSynthesize your Protocols—codifying brand behavior guidelines--
practical parameters for expressing your distinction and other brand assets.Code your Visuals—forging or
refining a visual language that captures attention and conveys everything we need it to.Blueprint your Communication—establishing what each of your
stakeholders need to hear at all the various points of your relationship with them.Engineer your Endorsement—making sure your
network is set up to amplify your ideas and change behaviorHack the Economy—mapping out the underlying psychological, social, and environmental
factors influencing your stakeholders actions or decisions, with special attention to identifying the cognitive friction at play.Model the Future—a roadmapping system that identifies, pinpoints and
prioritizes the simplest, most impactful, and fastest to implement actions you’ll want to take towards the goals and beyond.Televise the Revolution—ensuring you are equipped to
gain, maintain and translate the attention of your multistakeholder network predictably, as the world around you shifts.
What’s Brand Science?
Brand Science
So, what’s Brand Science? Great question! It’s a little bit of psychology, a soupçon of applied behavioral science, and a touch of sociology. It borrows from brand strategy, conflict resolution and negotiation and requires the study of the sensory and cognitive experiences (feelings, reactions, and ideas) people have when interacting with a system of ideas (read: brand) and the influence those experiences have on behaviors.
At NobiWorks, we take this systematic understanding of human behavior, layer in an analysis of the unequal distribution of power and influence and ask, “how do we turn your work into a living legacy?”
The Ecosystem of Influence™
Your Platform
When you get seen, who does the world see you as? And will that impression cut through all the noise while remaining true to your values? The Visibility Engineering™ Method addresses this by building and refining a Platform. This proprietary process is shaped with methods built on the basis of human psychology. In short, craft the most influential version of your idea, leveraging the four forces that drive all behavior.
Analyze how your work is currently perceived
Establish how it will need to be perceived in order to achieve it's goals
Ensure work and/or brand is perceived as planned and secures it's intended objectives.
Your Circle of Recognition
Recognition is a behavior. If breakthrough ideas from underrecognized brands are to have the level of impact they’ve already worked so hard for, these ideas must be amplified with behavior change in mind. The Visibility Engineering™ Method addresses this with a Circle of Recognition. For the underrecognized, expanding your sphere of influence requires a network designed to spread new behaviors at scale.
Formulate stakeholder specific communications frameworks
Establish and expand a network connected the people, communities, and decision-making spaces from which recognition, endorsement and opportunities originate and spread.
Prescribe tailored approaches to generating multi stakeholder buy in
Your Decision Architecture
Behavior change requires consensual nudging. If left to our own devices, we will remain as we are. And so your circle of recognition must be managed. The Visibility Engineering™ Method addresses this with Decision Pipelines. This is how you’ll gain, maintain and translate the buy-in and recognition your work deserves. Predictably.
Assess the decision pathways of each brand stakeholder
Address the behavioral forces corroding your influence, in order to amplify reach
Recommend precise steps for building towards visibility tipping points based on the scientific principals of social change
How this Works: The Program
Raising the profile of your work and ideas is a multi-phase process. You don’t get there all at once. NobiWorks handles it in four stages.
The first is assessment. We’ve got to understand where you are in your recognition circuit, how your Ecosystem of Influence is doing and what your next best steps are (and in what order those steps should be).
Next, we need to build or refine—depending on where you are—your Ecosystem of Influence. That’s where the engineering stage comes in. This is fundamental, essential work, upon which every other thing moving forward is built. You cannot expand your sphere of influence without an Ecosystem of Influence.
Finally, it’s time to accelerate towards your goals. At this point, the focus is on implementation and adaptation to more advanced tools and approaches as your profile raises, doors open and your influence spreads.
Assessment
The Recognition Prescription
Start with the Recognition Prescription—a private investigation into where you are in your visibility journey and what it will take to grow your influence.
This personalized review and strategic recognition briefing, evaluates where buy-in is actually breaking down for you and leaves you with a roadmap to raising the profile of your ideas. One you can execute with or without us.
Let's get to the bottom of what it will take to position you to shift behavior, earn trust, and land your next opportunity.
Engineering
The Visibility Catalyst Program
Navigating the journey between where you are now and the scope and scale of buy-in and recognition your goals need, first requires tending to your Ecosystem of Influence. This essential infrastructure is the foundation that will make the tricky transitions throughout your journey possible.
The Catalyst is an month engagement for thought leaders and organizations in which we do just that.
Acceleration
The Visibility Accelerator Programs
Building towards your recognition ambitions is an ongoing project. NobiWorks offers an ongoing thought partnership advisory to underrecognized movement makers, executives, and orgs advising them as their network, communication and visibility needs and goals change.
Speaking
The More You Know
N. Chloé's talks have been described as, "critical" "most raved about" and "genius," by event planners and participants across the globe because of her penchant for translating the insights of science and the intuition of personal experience into engaging, practical guidance.
Common Requests Include:
-Keynotes
-Seminars
Reciprocity release: Reciprocity is a real concern for underrecognized people. Reciprocity is a privilege and it, like visibility, doesn’t work the same for us. This is why there is fee to present my work. If you aren't getting paid to share your work, let's find out why.
what's next?
consult the navigator
Answer a couple of our director’s questions and you’ll be guided directly to your best next step. Promise.
The Promise
we love collaboration
partnership is built into our process. we guarantee you’ll love what you get.
we've made it easy
the process couldn’t be easier. your client portal will keep everything in one place.
nothing's arbitrary
everything we do, every choice we make or advise you to make is backed by science and rigerous equity standards.
A majority of my clients are based in the US, and so investments are quoted in USD. However, as I work with clients across the globe, I invite my international clients to utilize this currency converter or another of their choosing for an estimation of what these numbers mean locally.