Emerge from the margins.
We've established you're meant to be blazing trails. Here's how we'll bridge the gap to where you're meant to be.
Nobiworks is a brand visibility consultancy.
(read: we do not design logos)
we advise brands pursuing social progress with science-backed, equity informed strategy.
what's the job?
The Job
Scaling influence for underrecognized leaders and brands with breakthrough, future shaping ideas
You're here to raise your profile (so you can leverage all that influence for good) or to ignite social change at scale. Maybe both. To do that you need to draw gamechanging attention, interest and commitment to your breakthrough ideas. So let’s unlock your potential for future shaping impact by scaling your visibility in, access to and influence in the rooms where decision are being made, minus all the guesswork.
what's our methodology?
Our Methods
The Five Phases of Visibility
Visibility Engineering™ and the Impact Dial™
So, what does scaling the influence of your ideas look like?
(Spoiler alert: it’s not a new logo or appeasing the algorithm gods. Yeah, we said what we said).
It looks like making your way through the 5 phases of visibility and the four levels of development within each.
It looks like building towards your visibility tipping point—the point at which your idea catches on at a societal level.
It looks like developing and managing an Ecosystem of Influence.
And that’s where Visibility Engineering™ comes in.
The Visibility Engineering™ methodology is a proprietary process supported by a series of carefully constructed analyses. Together, they have been designed to make you impossible to ignore. We leverage a dedicated set of tools and analyses for each of the nine accelerators that make up the methodology. And they allow us to do all of the above.
The Nine Accelerators
Frame your Intel—pinpointing what matters most to your intended audience, including important stakeholders you may not even know about, so you can
frame what you do in the best possible light. Find your Distinction—giving your stakeholders
an obvious reason to pick you , your work or your perspectiveSynthesize your Protocols—codifying brand behavior guidelines--
practical parameters for expressing your distinction and other brand assets.Code your Visuals—forging or
refining a visual language that captures attention and conveys everything we need it to.Blueprint your Communication—establishing what each of your
stakeholders need to hear at all the various points of your relationship with them.Engineer your Endorsement—making sure your
network is set up to amplify your ideas and change behaviorHack the Economy—mapping out the underlying psychological, social, and environmental
factors influencing your stakeholders actions or decisions, with special attention to identifying the cognitive friction at play.Model the Future—a roadmapping system that identifies, pinpoints and
prioritizes the simplest, most impactful, and fastest to implement actions you’ll want to take towards the goals and beyond.Televise the Revolution—ensuring you are equipped to
gain, maintain and translate the attention of your multistakeholder network predictably, as the world around you shifts.
what's brand science?
Our Discipline
Brand science
So, what’s Brand Science? Great question! With a little bit of psychology, a little bit of behavioral science, and a little bit of sociology. It takes a systematic understanding of human behavior, adds an equity lens and asks, “how do we turn brands into living legacies?”
More concretely, at NobiWorks we study the sensory and cognitive experiences (feelings, reactions, and ideas) people have when interacting with your brand and the influence those experiences have on the behavior of your audience.
what we produce
Impression Management
When you get seen, who does the world see you as? And will that impression cut through all the noise while remaining true to your values? The Visibility Engeinnering™ Method addresses this with Impression Management. This proprietary process is shaped with methods built on the basis of human psychology. In short, curate your image. With science.
Analyze how your brand is currently perceived
Establish how it will need to be percieved in order to achieve it's goals
Ensure brand is percieved as planned and secures it's intended objectives.
Influence Management
Recognition is a behavior. In order for breakthrough ideas from underrecognized brands and leaders to have the level of impact they’ve already worked so hard for, they first need to get the attention and recognition they deserve. For the underrecognized, expanding your sphere of influence requires behavior change at scale.
Address the behavioral forces at play, corroding your influence in order to amplify reach
Prescribe tailored approaches to navigating these forces within multilateral impact strategy
Recommend precise steps for building towards visibility tipping points based on the scientific principals of social change
The Visibility Engineering™ Program
Reaching your visibility tipping point—the point at which your ideas catch on at a societal level—is a multi phase process. You don’t get there all at once. The Visibility Engineering™ Program handles it in four stages.
The first is assessment. We’ve got to understand what phase of visibility you’re at, how your Ecosystem of Influence is doing and what your next best steps are (and in what order those steps should be).
Next, we need to build or refine—depending on your phase of visibility—your Ecosystem of Influence. That’s where the engineering stage comes it. This is fundamental, essential work, upon which every other thing moving forward is built. You cannot expand your sphere of influence without an Ecosystem of Influence.
Finally, it’s time to build towards your visibility tipping point. At this point, the focus is on implementation and adaptation to more advanced tools and approaches as your profile raises, doors open and your influence spreads.
Assessment
The Momentum Sessions
Your next best step will depend on your goals, the phase of visibility you are in and the level of development you are at. The Momentum Sessions will assess all three of these, set you up to make immediate progress and provide a detailed roadmap of the rest of your Visibility Engineering™ journey.
Engineering
The Visibility Catalyst Program
Navigating the five phases of visibility first requires tending to your Ecosystem of Influence. This essential infrastructure is the foundation that will make the tricky transitions through the phases possible.
The Catalyst Program is a 6 month engagement for thought leaders and organizations in which we do just that.
Acceleration
The Visibility Accelerator Programs
Building towards your visibility tipping point is an ongoing project. NobiWorks offers an ongoing thought partnership advisory to underrecognized movement makers and executives, and orgs advising them as their network, communication and visibility needs and goals change.
Speaking
The More You Know
N. Chloé's talks have been described as, "critical" "most raved about" and "genius," by event planners and participants across the globe because of her penchant for translating the insights of science and the intuition of personal experience into engaging, practical guidance.
Common Requests Include:
-Keynotes
-Seminars
Reciprocity release: Reciprocity is a real concern for underrecognized people. Reciprocity is a privilege and it, like visibility, doesn’t work the same for us. This is why there is fee to present my work. If you aren't getting paid to share your work, let's find out why.
what's next?
consult the navigator
Answer a couple of our director’s questions and you’ll be guided directly to your best next step. Promise.
The Promise
we love collaboration
partnership is built into our process. we guarantee you’ll love what you get.
we've made it easy
the process couldn’t be easier. your client portal will keep everything in one place.
nothing's arbitrary
everything we do, every choice we make or advise you to make is backed by science and rigerous equity standards.
A majority of my clients are based in the US, and so investments are quoted in USD. However, as I work with clients across the globe, I invite my international clients to utilize this currency converter or another of their choosing for an estimation of what these numbers mean locally.