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Dear underrecognized BIPOC led underestimated woman owned brand, your work has the power to shape the future.

so let's make you impossible to ignore. with science.

Let's Talk

Dear underrecognized BIPOC led underestimated woman owned brand, your work has the power to shape the future.

so let's make you impossible to ignore. with science.

Let's Talk
 
 
 
 
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As it turns out, the visibility game is rigged.

(You can trust us on that. Or you can get the whole story at our theory page below)

 
 
 
representation matters
 
 
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That’s why trying to get the attention and recognition your work deserves feels:

 
 
For the trailblazer with a small team
"Like Brand Refinement Hell."

and even with all that, for whatever reason, this insanely important thing you do isn’t clicking at the level you need to change the game.

(you're not imagining that.)

the significance of your work is being underappreciated.
that's because people have been conditioned to ignore you.

You’ve got incredible instincts. but Invisibility Taxes mean there are extra barriers to your being seen and heard (see also: racism, misogyny, and…). then there’s the small matter of you trying to shift generational narratives at the same time. No biggie.

- maybe you’re chomping at the bit, ready to go, but your presentation isn’t “up to scratch” your presentation isn't worthy of your ideas or doesn’t feel like you.
- maybe you’re overwhelmed, losing time and money on still underfunded and overburdened by little things you know you don’t have the time to execute on, despite the success you've been able to achieve.

- you definitely don’t need another person to manage; what you do need is a partner and an expert who knows what they’re doing, or some certainty about your next step (or next ten steps for our planners our there). whether that’s just for the next big launch or for redefining you brand as a whole.

so let’s emerge from the margins, without all the guesswork.

 

LET'S NIX:

branding that keeps you overlooked

being overwhelmed by marketing options (that aren't working)

fumbling your answer to the ubquitous "what do you do?"

LET'S NIX:

branding that keeps you overlooked

being overwhelmed by marketing options (that aren't working)

fumbling your answer to the ubquitous "what do you do?"

 
For the established underdog
"Like pouring all your blood, sweat and $$ into a void from which there is no escape."

frankly, it feels like you’d be inviting more demand if you were [insert you know who here].

(you're not imagining that.)

the significance of your work is being underappreciated.
that's because the status quo has learned brain chemistry on it's side. and it's literally been designed to render your visibility efforts useless.

You’ve done incredible work so far. but Invisibility Taxes means there are extra barriers to your being seen and heard (see also: racism, misogyny, and…). then there’s the small matter of you trying to shift the status quo at the same time. No biggie.

- maybe you’re chomping at the bit, ready to go, but you feel like you have “no idea what you're doing” there's no well worn roadmap for what you're trying to do. Because it hasn't really been done before.
- maybe you’re overwhelmed, losing time and money on still underfunded and overburdened by little things you know you don’t have the time to execute on, despite the success you've been able to achieve.

- you definitely don’t need another person to manage; what you do need is a partner and an expert who knows what they’re doing, or some certainty about your next step (or next ten steps for our planners our there). whether that’s just for the next big launch or for redefining you brand as a whole.

so let’s emerge from the margins, without all the guesswork.

For the titans of industry
Great actually. Except for when that attention comes for the worst reasons.

(you're not imagining that.)

the significance of your work is being eclipsed by the state of your Equity Brand.
the reason: your Equity Brand--that thing people assess to see if you're as equity focused as you should be--doesn't pass the S.N.I.F.F test.

If your equity messaging is coming up flat, there’s a reason for that.

So let’s talk, and together we can assess exactly what you need to get your Equity Brand back on track.

 
 
 
 
 
 
 
 
 
 
 
 
 
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Contributions seen in…

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Toss the Guesswork.
Do this instead.

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translate your vision

 
 

make it magnetic

 

systemize interest

Our proprietary framework will raise your profile in 3 steps.

 
What does that look like?

Brand visibility that invites more demand. Finally.

The VisibilityOS™ Dashboard

Brands aren't just a nice thing to have. They're the stuff living legacies are made of and everyone has one. If yours isn't ensuring you're well resourced, getting more love on bigger stages, and more respect and influence in the rooms where it happens, chances are it's not your fault. It’s like that by design. So let’s make yours a brand that will do a much better job and onboard you to you next visibility level. In 3 steps.

 
what does that look like in real life?

Turning the right heads, the right way

Fans you can (and actually want to) serve

A clear message

Getting taken seriously

Actually reaching your perfect audience

Going from mystified to equipped

Chemistry. The fun kind.

More Love on bigger stages

Sparks Flying

Authentic Community

Lasting Bonds

Compelling and Captivating your buyers

Clarity—at long last.

Expanding your perfect audience

Going from overwhelmed to deliberate

More respect in the ‘rooms where it happens’

 
 
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Calculated and Curated. You can be too.

we’re an evidence based brand advisory, so we've got visibility scaling down to a science.

You’re fully capable of bridging the gap between where you are now, and where you want to be. But if we’re honest, it doesn’t always feel that way. And since we're still being honest, you might admit that having a trusted partner, a second brain, making molehills of your mountains would be sublime. Wonderful. Since we're all on the same page now, consider this your personal invitation; let's get started on building you a brand--a system--that skyrockets you to "where-have-you-been-what-would-we-do-without-you" status. We'll happily help you charm their pants off. Or on, if you're selling pants.

 
 
 
 

What people are saying

 
 
 
 

So, what's the plan?

 
consult the navigator

Answer a couple of our director’s questions and you’ll be guided directly to your best next step. Promise.

 
 
 
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what makes this different?

NobiWorks is in the business of representation equity. For us, that has meant intentionally elevating daring, progressive businesses and underrecognized founders, disruptors and tastemakers.