Codex

/ˈkōˌdeks/(noun): (1) an ancient manuscript text;

(2) a collection of lab reports

Posts in Brand Strategy

The Visibility Game is Rigged

Brand Strategy, Resources, Visibility BiasesNmadinobi Chloe NwangwuApril 18, 2023Fundamentals, Marketing, Podcast, Research, Visibility Biases, Tactics

The Art and Science of Visibility for Underrecognized Entrepreneurs

Brand Science, Brand Strategy, Visibility BiasesNmadinobi Chloe NwangwuMarch 9, 2023The Invisibility Tax, Small Business Owner, Visibility Biases

Rethinking Client Personas (3 reasons to burn yours)

Brand Strategy, ResourcesNmadinobi Chloe NwangwuJuly 5, 2022Small Business Owner, Midweek Labnote, Fundamentals, The Invisibility Tax

the secret of brand chemistry: data and design

Brand StrategyNmadinobi Chloe NwangwuMarch 12, 2020

the secret of brand chemistry

You know the feeling.

When you stumble upon an ad that actually makes you laugh.

A turn of phrase that’s honestly delightful….

Brand StrategyNmadinobi Chloe NwangwuMarch 5, 2020