As a brand scientist, I truly believe niching has been sent from hell to kill me. Truly. If I had an arch nemisis, it would be this. Why? Well, it doesn't work, for one.

ResourcesNmadinobi Chloe NwangwuAugust 10, 2022Small Business Owner, Fundamentals, Marketing, Midweek Labnote

Rethinking Client Personas (3 reasons to burn yours)

Brand Strategy, ResourcesNmadinobi Chloe NwangwuJuly 5, 2022Small Business Owner, Midweek Labnote, Fundamentals, The Invisibility Tax

On getting leads without an audience

So what do you do when your audience dries up?

Codex