As a brand scientist, I truly believe niching has been sent from hell to kill me. Truly. If I had an arch nemisis, it would be this. Why? Well, it doesn't work, for one.
Read MoreSo what do you do when your audience dries up?
Read More/ˈkōˌdeks/(noun): (1) an ancient manuscript text;
(2) a collection of lab reports
As a brand scientist, I truly believe niching has been sent from hell to kill me. Truly. If I had an arch nemisis, it would be this. Why? Well, it doesn't work, for one.
Read MoreSo what do you do when your audience dries up?
Read More