pride and confidence
deliberate visuals calculated to bring your strategy to life
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designed intelligently.
if you're going to spend your hard earned money on pretty graphics, they should be smart too.
stunning visuals you can leverage everywhere; so you're proud and confident no matter what room you walk into.
branding elements for every conceivable scenario and guides to make sure you know when and where to use them all.
all of our brand systems are custom tailored to fit your needs. this package is one of many possible options, and is meant to give you an idea of what's possible. we can't wait to strategize with you based on your priorities, budget, etc.
what’s included
+ Primary Logo
an identifying mark programmed to meet your goals, distinguish you from your competition and draw in your audience.
+ Submark
sometimes your logo needs to fit into an odd corner or a small space. Your submark will cover any situation your primary logo doesn't.
+ Logo and Submark variations
what happens when you need to put your logo on a dark background? As a watermark on a photo? You'll get color variations for your logo and submark that cover every scenario you might think of.
+ Favicon
you know that little icon that shows up in your browser window? Most designers forget to design and format an icon for that purpose. That leaves you with one that's either too big or too small to make out properly. We'll design one for you and make sure it's the right file type.
+ Final Logo Files
you'll get all the variations of your logo and submark in every file type you'll ever need--along with a guide so you know which file type to use in every concievable scenario.
+ Typography System
a complete, coherent system of fonts curated by the smartbrand algorithm that you'll use everywhere.
+ Strategic color palette
programmed by the smartbrand algorithm and enginnered to be magnetic.
+ Stylescape (In context design direction[s])
a part of our design direction refinement process that will confirm we're all on the same page and perfect our results.
+ Two brand presentation revision rounds
two rounds of revisions after the brand presentation just to make sure our engineering is perfect.
+ Brand Guidelines
a guide with rules on how to use your new brand elements. Never wonder where and how to keep everything polished and professional.
We also offer a strategy + visual id bundle. Ask our director for more information during your consultation
how it works
we'll check in, confirm that all the data we collected during strategy is in alignment.
we'll analayze all the data collected and filter the results through our algorithims. then, we'll present a brief and stylescape to make sure the artistic direction is flawless.
we'll present your logo design and refine it based on your feedback until it's just right
with your brilliant logo variations, color and typography systems, you'll know exactly how to brand everything you do. no guesswork required.
right for you if…
+ you’re struggling to connect with your audience.
+ you’re finding it difficult to land customers and clients or supporters.
+ you’re concerned you’re losing customers, clients or supporters because you look unprofessional.
+ you’re struggling to establish yourself as the expert in your industry.
+ you feel like your current branding is missing that certain something
+ you’re overwhelmed by all the design choices you need to make, and want a clear, straightforward system to make those choices for you.