distinction and clarity
the difference between empty aesthetics and a brand engineered to succeed
see more of our work here
intelligent by design.
your marketing goals, audience's needs--every concrete data point gathered, analyzed and ready to be translated directly into a visual identity system and/or marketing framework you'll use for years.
we turn qualitative realities into concrete data you can leverage in your business.
all your goals and the raw data of your brand analyzed and developed into a strategy document that will guide everything from the design of your logo to the coding of your website.
all of our brand systems are custom tailored to fit your needs. this package is one of many possible options, and is meant to give you an idea of what's possible. we can't wait to strategize with you based on your priorities, budget, etc.
what’s included
+ Niching
who is your audience? what do you call them? worry, not, we've got you covered.
+ Audience Definition
the 30k ft. view of your audience, and a revenue segmentation exercise to enhance your understanding and jumpstart your marketing efforts.
+ Ideal Customer Profile(s)
the more specific you are about the people who make up your audience, the more magnetic the resulting brand will be.
+ Ideal Customer Psychograpic Analysis
do you understand who your customers are? what drives and inspires them? you can.
+ Ideal Customer Needs Analysis
the key ingredient in any wildly successful unique value proposition, and the difference between a business that thrives and one that survives.
+ Virtual strategy session
our proprietary data collection process. this is where the data driven part of our process is born
+ Marketing Goals
ever felt overwhelmed by all the marketing decisions you need to make? Paralyzed by too many choices? you'll get a customized list of marketing goals, prioritized so you always know what to pursue next.
+ Prioritized Revenue Goals
looking to increase revenue? stabilize your revenue streams? not if this prioritized list of revenue generators has anything to say about it.
+ Efficiency Recommendations
there's always room to grow more effiecient. now, you'll know exactly what options to try, and when.
+ Goal Prioritization
it's one thing to know what your goals are. it's another entirely to know which goals you should reach for next. and a different thing still to have a roadmap of which milestones you should work towards and in what order. this is the latter.
+ Brand Personality traits
ever felt uncomfortable trying to market your organization online? unsure how to articulate the spirit of what you do to the new social media intern? we'll make that a non-issue.
+ Brand Voice
what tone should you use when representing or speaking as your business online or in marketing collateral? we'll define that for you
+ Strategy Dossier (brand strategy summary)
we'll put together a summary of all our analysis so you can reference it for years to come.
+ Messaging add-on
sometimes you need help with your words. this add on includes:
mission statement- the is the short, big picture goal of your organization, articulated. finally.
boilerplate- a functional copy and paste paragraph that describes what your organization does. your boilerplate will serve as a quick positioning statement for anyone who's never heard of you before. it can be used in press releases, at the bottom of a website or email and on your website's about page.
tagline development- a pithy one liner, engineered to capture the spirit of your business or organization.
reach out to us for a messaging quote.
on a smaller budget or need more support? ask us about our other strategy tiers.
We also offer a strategy + visual id bundle. Interested? Ask our director for more information during your consultation
how it works
virtual or in person session where we'll collect all the data we need.
we'll analayze all the data collected and program the results into your messaging framework
we'll present all the analysis and your finalized messaging framework to you in a strategy summary.
with your priortized marketing and revenue goals, you'll know exactly what to pursue next. no guesswork required.
right for you if…
+ you’re struggling to connect with your audience.
+ you’re finding it difficult to land customers and clients or supporters.
+ you’re concerned you’re losing customers, clients or supporters because you look unprofessional.
+ you’re struggling to establish yourself as the expert in your industry.
+ you’re struggling to show your audience how you can help them.
+ you’re overwhelmed by all the design choices you need to make, and want the foundations of a clear, straightforward system to make those choices for you.