Look, you’re brilliant.
(we hold these truths to be self evident)
A lack of brilliance isn’t why it feels like nobody knows who you are. It’s not why—despite all the effort you’ve put into branding, or marketing or that pretty new sales tactics—you’re not as ‘in-demand’ as you feel you should be. Your branding or marketing or sales tactics or brilliance aren’t the issue. Folks have never been less equipped to pay attention to you and your work. According to the data, folks now need an average of 31 touchpoints before they’re really willing to buy into anything. 31. And that’s not even the bad news. The bad news?
You’re currently taking at least a 33%* hit to your visibility, right now. Just because of who you are.
Imagine it. What would you do with 33% more time? Energy. Money?
It’s no longer enough for your branding, marketing, sales—even your brilliance—to be perfectly executed. Because most branding, strategy and marketing doesn’t account for this HUGE tax on your time, energy and money. They’re not focused on equipping people to pay attention, to you.
How on earth do we do that?
"She's a premier thought leader in brand. I don't know anyone else doing what she's doing."
-LeighAnn Heil
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How do we equip people to buy, support, care?
Simple. We evaluate exactly what will take you from being in sight to *being seen* (with science of course). Then we blueprint the action steps that will actually move the needle.
Enter The Visibility Cure.
A byte sized service (haha, geddit?)
It is really very simple.
If you want your visibility efforts to have impact, to actually land, your brand needs to demand attention. That’s a scientific requirement. Otherwise, not only will you not be remembered, you won’t be remembered in the context you need to cut through the noise (read: cognitive barriers, all 200+ and counting) clipping your visiblity right now. For that you need:
Clarity
Chemistry
Cognitive Reach
The Visibility Cure is a powerful diagnostic designed to measure all 3 and to advise you on your next best step.
If you’re not happy with your impact, income or influence, let’s uncover the source together and figure out your best bet for moving the needle.
Time Investment:
The smartest, most insightful brand quiz you’ll ever take from your phone at the coffee shop, or in between meetings.
A 1-1 planning session with our director
Cash Investment: $2000
Payment plans available (contact the director at chloe at nobiworks dot com to learn more)
“We got instant credibility in the marketplace after working with Chloé. And now, less than a year after our time with her, our products are being distributed nationally and we’re being endorsed by some very big deal people.”
- Stefan Freeman
Breaking News
(this just in)
Breaking News (this just in)
That’s right. There’s more (haha).
In all seriousness, we are adding a really wonderful bonus for the next 5 people to grab the cure.
The Pocket Scientist ✨
I really love this offering, because it shrinks me down and puts me in your pocket, just like I’ve always dreamed.
Kidding!
(sort of)
The Pocket Scientist is an offer that feels really good for me to give, personally because folks get access to me for a full day in a super sustainable way.
(this happens on a walkie talkie style app called Voxer.)
You get your questions answered when they come to you, rather than navigating the stress of remembering everything you ever wanted to ask in time for that planning session.
The way I picture this being used is as a follow up to our Visibility Cure session.
(e.g. you’d like some eyes on what you’ve implemented so far)
But truly the sky’s the limit.
And for the next 5 folks to grab the Visibility Cure, I’m giving it away for free.
(it is not usually free. but I’ll spare you the ‘That’s a $xxxx value!’ vibes)
Uhhh, that’s it. That’s the end of this…broadcast.
“I really love this...because it shrinks me down and puts me in your pocket, just like I’ve always dreamed.”
Breaking News
(report concluded)
Breaking News (report concluded)
Right, but who the heck are you?
Oh hey!
I’m N. Chloé, a brand scientist and digital diplomacy (actual diplomacy!) advisor. I’ve advised everyone from small island nations and the first refugee delegation to the UN to small, black owned mom and pop shops. And all of them were socially innovative brands ready to give the status quo a good shove. That mom and pop shop? Brad Pitt’s now a fan. That small island nation? The coalition of countries they formed just got kudos from President Obama at the COP26 conference. Can I promise these results? No. But I can promise that the same methods I developed as an international conflict mediator–the very same methods I used with these clients–are what I will bring to bear in our engagement.
What’s Brand Science?
Great question! It's a little bit psychology, a little bit behavioral science, a little bit sociology. It takes a systematic understanding of human behavior, adds an equity lens and asks, “how do we turn brands into living legacies?”
But more concretely, it’s the study of the sensory and cognitive experiences (feelings, reactions, and ideas) one has when interacting with a brand and the influence those experiences have on the behavior of others.
How do I know this is for me?
Well, if any of the following are true…
You’ve sworn to yourself this is the last time you’ll sign up to attend a conference you should have been invited to speak at
You have a non dominant social identity (AFAB [assigned female at birth], POC, queer, etc)
Instead of pushing towards your vision for the world, you’re spending more time fielding Friday morning to do list emails from your project/business manager (and while you love your manager you know they’re not going to call you out for sticking to your comfort zone, wading through daily minutiae)
You’ve decided now is the time to give your body of work the best possible chance
Your movement is in the grassroots stage
When you’re given permission to acknowledge your past wins (go ahead!) you see there’s momentum to leverage
Your vision is clear and somewhat established
You’re getting far more nos than yesses. Maybe it's the pitches for that summit you're planning, maybe it's podcasts you’re looking to guest star on.
You're talking to an audience of thousands and now you're ready for that to be millions.
Your unwavering commitment doesn't necessarily come from discipline. It comes from devotion to your vision–regardless of the situation around you.
You recognize the value of a partner who will call you on your ish–in love.
You’ve tried all the marketing techniques and just can’t seem to get more traction
* Full transparancy that figure is for Black Americans. We’re working on research that gives us data for more underestimated folks, but until then, I think it’s safe to anchor yourself with that figure and extrapolate from there.
Additionally, this figure is for folks who primarily work online. If you’ve got a hybrid model or are strictly offline, that number is likely even higher. Don’t even get us started on the simultaneous and parallel hits to your credibility. Intersectionality will also have an interesting role to play in future studies.