the Brand OS™ model and the Impact Dial™

So, what does investing in attention look like?

(Spoiler alert: it’s not a new logo or the perfect Instagram grid. Yeah, we said what we said).

It looks like actually measuring your brand’s impact (we do this with a tool called the Impact Dial™) and then refining your Brand Operating System (OS) so you can maximize your potential. An upgraded Brand OS™ works like an internal compass, not only equipping you with a more magnetic brand, but also positioning you for status quo shifting demand. With it humming along, forging your own path gets infinitely easier, because everything in your brand and branding works towards that purpose. So the next time everyone else is wondering whether or not they need to launch a $7 offer or if they should try that viral Tik tok dance, or whether or not their branding is hitting the mark and articulating all the intangibles that distinguish them and their work, you’ll know for sure.