brand science

And how do we refine your Brand OS? Great question! With a little bit of psychology, a little bit of behavioral science, and a little bit of sociology. That’s what Brand Science is! It takes a systematic understanding of human behavior, adds an equity lens and asks, “how do we turn brands into living legacies?”

More concretely, brand science is the study of the sensory and cognitive experiences (feelings, reactions, and ideas) one has when interacting with a brand and the influence those experiences have on the behavior of others.