the 3 phases of the Brand OS framework
So what exactly does this entail? The Brand OS framework has 3 phases that will serve as your roadmap to an equitably influential, in-demand brand, one that will equip you to emerge from the margins—without all the guesswork.
INSPECT YOUR SOURCE CODE™
Ever accidentally right click on a webpage and have a frightening sprawl of code jump out at you? With training, that code get’s less alarming and much easier to understand. Turns out your brand— just about everything really—has a Source Code™. And parsing it out is not only key to developing an effective brand, it is a necessary component of building in-demand ones.
Our proprietary Brand OS framework starts with understanding what makes your stakeholders, you, and your brand tick. After all, we’ve got to understand your X factor before we can properly steward and unleash it.
Your brand should be designed with intelligence. And if we use a little social psychology, data and research to make that happen, well, that’s just us indulging our inner nerds. Do forgive us.
designed with intelligence.
Your organizational needs, audience's goals--every concrete data point gathered, analyzed and translated into a behavioral brand profile that will guide you (and your team) for years.
It's imperative that your brand be engineered to succed. As with every scientific process, gathering intelligence is precisely where to start.
It's hard to get lost with a north star. So let's get you one of those. And document it. Thoroughly.
All of our services are custom tailored to fit your needs. We can't wait to strategize with you based on your priorities, budget, etc.
what’s included
+ Elements of Functional Influence
To appeal to and generate demand from the right audience(s), we'll look to understand their motivations, behaviors and lifestyle. That way, we can assess when, where and how to best reach that audience.
+ Source Code Analysis
To establish you as a leader of preference in the rapidly changing attention economy, we must tap into and harness the patterns in your compelling narrative so that you and your work are seen as the clear choice.
+ Internal Positioning System
To ensure every member of your team is positioned to execute on behalf of your brand at all times, we'll meticulously document a fully realized, flexible behavioral playbook of your brand so that your team can make consistent and informed decisions.
how it works
Virtual or in person session where we'll collect all the data we need.
We'll analayze all the data collected and program the results into your brand's profile.
We'll present all the analysis and your brand's profile in an thoroughly actionable behavioral playbook. your marketing assitant will thank us.
TRANSLATE YOUR VISION
Now that we know what makes the right people tick, we’ve got some decisions to make. Wouldn’t it be nice to know if that shade of tangerine would actually move the needle for you? Wouldn’t it be even nicer to know exactly what would?
So let’s.
Whether you’re looking for a high fidelity communication of your vision, or schematics for a clear, concrete ecosystem to win your stakeholders’ endorsement, we’ve got you covered. We’ll apply our intimate knowledge of you and your patrons and filter it through everything from colorimetry to neuroscience.
intelligent by design.
We use science--and the behavioral brand profile from phase 1--to map out precisely which elements in particular your brand needs to be as magnetic (read: in-demand) and influential as possible.
We turn qualitative realities into concrete design data you can leverage for your brand.
All your goals and the data of your brand profile analyzed and developed into a schematic that will guide everything from the design of your logo to the coding of your website.
All of our services are custom tailored to fit your needs. We can't wait to strategize with you based on your priorities, budget, etc.
what’s included
+ Design Intelligence
To be as noticeable and memorable as possible, we'll need to establish a data driven visual language that’s fit for purpose, pinpointing a visual dictionary that realizes all of your brand’s objectives.
+ External Positioning System
In order maximize the potential of all your stakeholder touchpoints, we must map out the communication of your vision in as neuro-rich a manner as possible so that your brand consistently draws the right attention.
+ The Endorsement Matrix
We will systematically choreograph a psychologically aware narrative of the impact we have in our stakeholders’ lives, so that we can design buy-in from the right people
how it works
Virtual or in person session where we'll establish and refine all elements your brand needs to communicate powerfully.
We'll get to work constructing your magnetic brand plan, building the path towards the reactions we want, ethically and equitably.
We'll document your brand plan in an easy to follow schematic. So even if you decide you dont need a creative director overseeing the execution of your branding, you'll be equipped to bring your brand to life.
MAKE IT MAGNETIC
This just in: attention is a currency, like time and gold. Also breaking: it's rare, especially for historically underestimated leaders like us. Now that you're set up to cut through to the right people, it's time to make all that potential a reality. Enter your bias aware system of influence. We'll establish precisely what winning looks like for you, and then systemize the ‘how’ of getting there.
We've already tossed the guesswork. It's time you emerged from the margins.
intelligently designed.
Source Logic + Design Logic = Brand Logic. We'll leverage your brand logic to establish custom, bias aware system of influence for you.
A step by step system to scale your reach and influence. Minus the very real bias standing in your way.
We'll break down your next best step(s), leveraging every bit or data, science and magic we've cultivated thus far. Your marketing assistant will really love us.
All of our services are custom tailored to fit your needs. We can't wait to strategize with you based on your priorities, budget, etc.
what’s included
+ The 3Bs Framework
In order to cut through and gain attention, we must assess the systems of bias in your way, so that your brand’s ecosystem has the best possible chance of meeting your brand objectives.
+ The Dynamic Engagement Ecosystem
To invite the right sort of attention, we'll establish a data-driven strategy that takes the best possible advantage of our stakeholder intel so that we know exactly what your next best step looks like.
+ The Content Chemistry Kit
We will pinpoint precisely the sort of content that will resonate with your stakeholders so that we can ensure your content cuts through to those stakeholders.
how it works
Virtual or in person session where we'll parse out all the biases in your way.
We'll get to work strategizing the best, bias aware path forward.
We'll detail exactly what systems, in what order, you need to establish in order to bridge the gap to where you want to be. Oh, and we'll make sure your content is on point too. Ready to jumpstart your impact and demand to levels worthy of your work?