We’ve all felt the shift.
(you know the one)
It’s harder than ever to get in front of new folks (absolutely feel free to blame the algorithm for that) and when you do, explaining what you do in a way that gets folks to reach out or otherwise initiate a conversation with you feels even harder–because you don’t know what you should lead with to draw them in.
So, how do we talk about what we do in a way that makes people get it, want it and want to buy it even with their understandable money fears?
“She is one of the most important thought leaders to emerge in branding, and her methods and IP are innovative and effective.”
-Pamela Slim
How do we equip people to buy, support, care, now?
We make your genius visible and legible. That’s exactly what your N-factor is. It’s your notability factor. Your visible distinction. An articulation of exactly what makes your work extraordinary. The one facet of your work that will reflect the brightest, cutting through visibility biases and capturing attention. It’s a simple answer to the ‘take my money’ madness. And I want to use it to help you fine tune your positioning so it works right now.
Enter The N-Factor
(become the obvious choice)
This is an immediately implementable group intensive. I’ve borrowed all the best bits of my 1-1 visibility intenstives and my proprietary Visibility Engineering™ Method to create these sessions. The N-Factor sits firmly between positioning your work precisely and powerfully communicating how credible it is. When all is said and done, this intensive is scientifically designed to add instant, recession proof magnetism to what you do.
We’ll get you instant clarity on how to describe what you do in an enticing way–all formulated by my expertise in behavioral science.
“The best part? Chloé really breaks down communication into its science-y parts but brings it together in a cohesive manner...I’ve locked in an estimated $30K of new business due to the narratives we outlined since our session a few weeks ago.”
“We got instant credibility in the marketplace after working with Chloé. And now, less than a year after our time with her, our products are being distributed nationally and we’re being endorsed by some very big deal people.”
-Stefan Freeman
“Details now please?”
We thought you’d never ask :)
This is an invitation for underrecognized originals, outliers and polymaths with complex methodologies and multifaceted bodies of work who are already disrupting their industries and are finding it difficult to express what they do in a succinct, enticing way. Double yes if you feel like you used to know what worked and the current climate has made everything frustratingly opaque again.
Well, if any of the following are true…
You’ve sworn to yourself this is the last time someone will say, “Actually, we need someone who does [insert the exact thing you do here]” to your face.
You have a non dominant social identity (AFAB [assigned female at birth], POC, queer, etc)
You’ve decided now is the time to give your body of work the best possible chance
When you’re given permission to acknowledge your past wins (go ahead!) you see there’s momentum to leverage
Your vision is clear and somewhat established. You already have brand messaging to tweak OR you already understand your people well enough to know their goals.
You’re getting far more nos than you’re used to or comfortable with. Maybe it's the pitches for that summit you're planning, maybe it's podcasts you’re looking to guest star on.
Your unwavering commitment doesn't necessarily come from discipline. It comes from devotion to your vision–regardless of the situation around you.
Instead of pushing towards your vision for the world, you’re spending more time fielding Friday morning to do list emails from your project/business manager (and while you love your manager you know they’re not going to call you out for sticking to your comfort zone, wading through daily minutiae)
You recognize the value of a partner who will call you on your stuff–in love.
You’ve tried all the marketing techniques and just can’t seem to get more traction
1) Homeplay: You’ll answer a few quick, but smart questions about your brand before we meet. We've made it easy--so you can respond with video, audio or text.
2) The Sessions: You’ll have me and my brain all to yourself and a group of carefuly selected peers. These will be supportive, strategically structured virtual sessions.
- Session 1: First we’ll pinpoint your Irresistible Lead--where your people are most ready to invest in your genius right now-- with a Matters Most Analysis™ and another one of my favorite Point of View (POV) formulas (The Eyeroll Threshold).
Session 2: Next, we'll tease out your signature insight. The thing you see that other's don't quite have a beat on. But we'll use science to make it easy and visual.
Session 3: Then we'll trace the golden thread between your POV formulas and your signature insight.
Session 4: Finally, we'll stitch together your N-Factor, pulling from clever N-factor patterns and the science of communication.
- Your N-factor, in which we throw ink on the invisible and articulate exactly what makes your work extraordinary.
- 2 irresistible Point of View (POV) formulas, tailored to help you frame your work in the most "take my money now" way possible. The POV formulas crystallize what you know about your audience with behavioral science translating it into a clear understanding of what your intended audience cares about right now and what will capture their attention
- Me and my nerd brain for questions and clarification. People call me The Brand Scientist for a reason--I've been leveraging science to advise everyone from mom and pop shops to actual delegations to the UN for the better part of a decade.
- Networking with and feedback from a carefully selected group of your peers
- The recordings and transcripts of our sessions, so you (and your team) can refer to it in the future
Session 1: Tuesday June 20th 11:30am EST
Session 2: Tuesday June 20th 2:30pm EST
Session 3: Thursday June 22nd 11:30am EST
Session 4: Thursday June 22nd 2:30pm EST
"She's a premier thought leader in brand. I don't know anyone else doing what she's doing."
- LeighAnn Heil
“Chloé’s work is exceptional. Hers is the only strategy system I’d wholeheartedly recommend to my clients.”
- Hunter Niland Welling
- Knowing how to translate people’s attention into $$$
- Certainty and stability of an N-Factor formulated by science.
- Taking the guesswork out of expressing what you do in a way that motivates folks to invest
- Being able to cultivate a fruitful, supportive network
- Giving your body of work the best shot at growing and thriving.
- No longer feeling like you’re winging it at networking events
- Making your work easier to find and fall in love with
Right, but who the heck are you?
Oh hey!
I’m N. Chloé, the brand scientist and the director of NobiWorks, a brand visibility consultancy rooted in behavioral psychology. I’ve advised everyone from small island nations and the first refugee delegation to the UN to small, black owned mom and pop shops. And all of them were socially innovative brands ready to give the status quo a good shove. That mom and pop shop? Brad Pitt’s now a fan. That small island nation? The coalition of countries they formed got kudos from President Obama at the COP26 conference. Can I promise these results? No. But I can promise that the same methods I developed as an international conflict mediator–the very same methods I used with these clients–are what I will bring to bear in our engagement.
What’s Brand Science?
Great question! It’s the study of brands and the ways in which they can shape human behavior. More specifically, it's a little bit psychology, a little bit behavioral science, a little bit sociology. It takes a systematic understanding of human behavior, adds an equity lens and asks, “how do we turn brands into living legacies?”
“Every other brand person I’ve ever worked with tried to put us in a box. With Chloé it feels like we’re making our own box.”
If you’ve dedicated more than 3 pages of your notebook to this, it’s time for some support.
Let’s give people an obvious reason to pick you. Even in uncertain economic times.
You’ve got questions? I’ve got answers
How do I know if I'm ready for this?
Your vision is clear and somewhat established. You already have brand messaging to tweak OR you already understand your people well enough to know their goals. You feel like you used to know what worked and the current climate has made everything frustratingly opaque again.
What if I can't make it live to one of the sessions?
Don’t worry. You’ll be getting recordings of all of the sessions, so you can refer to them. Better yet, there’s a catch up day in between the two days we’ll be working together. That day is there to give you time to review the recordings if necessary.
Can I bring a business partner or my assistant to this?
Certainly! You’ll want to make sure to get a seat for them as well.
What are my payment options?
You can pay with credit and debit.
How are the sessions happening?
The sessions will be happening over Zoom.
What if I really want this, but I'd like to work privately with you?
This group intensive is the most affordable way to get access to me and this information, especially if your budget's a little tight. But I do offer this as a one-on-one intensive. Book a call with me and we chat about it.
Do you have a guarantee?
Yes, of course! My promise to you is this: when you invest in this and show up fully, you're going to walk away with absolute clarity on your notability factor. And if we get through the intensive and you don't feel like you're there yet, we'll book a one-on-one session and make sure you get there.
I've got more questions...
We love nerds! Feel free to start a quick coversation with our director below. We’ll get back to you within 1 business day*.
*If the director is on microsabbatical, or the team is off, we’ll make sure you know when you can expect a response by.