featured visibility resources
get a peek into the lab with these carefully curated resources
Ideal Client Avatars are Garbage
If part of your work involves understanding humans in order to make strategic decisions affecting your bottom line, then you’ve probably heard of an Ideal Client Avatar (ICA) or persona before. Turns out, that practice might be the very reason your work is getting easier and easier to ignore
The Art & Science of Amplifying World-Changing Ideas
There is an order of operations to getting more visibility on your ideas—especially if you actually want those ideas to change the world. This on-demand Visibility Clinic will give you a literal map.
The Nerdlist
Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible
The Harvard Business Review Article
Why “underrecognized” is more accurate than — and a more productive alternative to — the word “underrepresented.”
