We’ve all felt the shift.
(you know the one)
It’s harder than ever to get in front of new folks (absolutely feel free to blame the algorithm for that) and when you do, explaining what you do in a way that gets folks to reach out or otherwise initiate a conversation with you feels even harder–because you don’t know what you should lead with to draw them in.
So, how do we talk about what we do in a way that makes people get it, want it and want to buy it even with their understandable money fears?
“Chloé is one of the most important voices of our time on the science of influence and visibility.”
-Pamela Slim
How do we equip people to buy, support, care, now?
We frame your work in the right light. That’s exactly what I designed the Market Lens for. It’s a simple model that’s codified a method to the ‘take my money’ madness. And I want to use it to help you fine tune your messaging so it works right now.
Enter The Matters Most Analysis
(instant clarity on what matters most)
The Matters Most Analysis™ (MMA) is a tailored, immediately implementable messaging audit (think elevator pitches and guesswork free sales messaging ).
We’ll get you instant clarity on how to describe what you do in an enticing way–formulated by my expertise in behavioral psychology and my proprietary Market Lens™ Framework.
“The best part? Chloé really breaks down communication into its science-y parts but brings it together in a cohesive manner...I’ve locked in an estimated $30K of new business due to the narratives we outlined since our session a few weeks ago.”
“We got instant credibility in the marketplace after working with Chloé. And now, less than a year after our time with her, our products are being distributed nationally and we’re being endorsed by some very big deal people.”
-Stefan Freeman
“Details now please?”
We thought you’d never ask :)
This is an invitation for underrecognized originals, outliers and polymaths with complex methodologies and multifaceted bodies of work who are already disrupting their industries and are finding it difficult to express what they do in a succinct, enticing way. Double yes if you feel like you used to know what worked and the current climate has made everything frustratingly opaque again.
1) The Session: You’ll have me and my brain all to yourself in this supportive, strategically structured 1-1 virtual session.
- First I’ll pinpoint your Irresistible Lead--where your people are most ready to invest in your genius right now-- with a Matters Most Analysis™.
- Next we’ll shape that irresistible Lead into an Point of View (POV) filter scientifically designed to add instant, recession proof magnetism to how you describe what you do, with the Market Lens™.
- Then I'll walk you through how to leverage your brand new POV Filter so your work is always framed in it's best possible light.
1 irresistible Point of View (POV) formula, tailored to help you frame your work in the most "take my money now" way possible
The recording and transcript of our session, so you (and your team) can refer to it in the future
"She's a premier thought leader in brand. I don't know anyone else doing what she's doing."
-LeighAnn Heil
“Chloé’s work is exceptional. Hers is the only strategy system I’d wholeheartedly recommend to my clients.”
- Hunter Niland Welling
- Knowing how to translate people’s attention into $$$
- Certainty and stability of a messaging prescription formulated by science.
- Taking the guesswork out of expressing what you do in a way that motivates folks to invest
- Being able to cultivate a fruitful, supportive network
- Giving your body of work the best shot at growing and thriving.
- No longer feeling like you’re winging it at networking events
- Making your work easier to find and fall in love with
Right, but who the heck are you?
Oh hey!
I’m N. Chloé, the brand scientist and the director of NobiWorks, a brand visibility consultancy rooted in behavioral psychology. I’ve advised everyone from small island nations and the first refugee delegation to the UN to small, black owned mom and pop shops. And all of them were socially innovative brands ready to give the status quo a good shove. That mom and pop shop? Brad Pitt’s now a fan. That small island nation? The coalition of countries they formed got kudos from President Obama at the COP26 conference. Can I promise these results? No. But I can promise that the same methods I developed as an international conflict mediator–the very same methods I used with these clients–are what I will bring to bear in our engagement.
What’s Brand Science?
Great question! It’s the study of brands and the ways in which they can shape human behavior. More specifically, it's a little bit psychology, a little bit behavioral science, a little bit sociology. It takes a systematic understanding of human behavior, adds an equity lens and asks, “how do we turn brands into living legacies?”
How do I know this is for me?
Well, if any of the following are true…
You’ve sworn to yourself this is the last time someone will say, “Actually, we need someone who does [insert the exact thing you do here]” to your face.
You have a non dominant social identity (AFAB [assigned female at birth], POC, queer, etc)
You’ve decided now is the time to give your body of work the best possible chance
When you’re given permission to acknowledge your past wins (go ahead!) you see there’s momentum to leverage
Your vision is clear and somewhat established. You already have brand messaging to tweak OR you already understand your people well enough to know their goals.
You’re getting far more nos than you’re used to or comfortable with. Maybe it's the pitches for that summit you're planning, maybe it's podcasts you’re looking to guest star on.
Your unwavering commitment doesn't necessarily come from discipline. It comes from devotion to your vision–regardless of the situation around you.
Instead of pushing towards your vision for the world, you’re spending more time fielding Friday morning to do list emails from your project/business manager (and while you love your manager you know they’re not going to call you out for sticking to your comfort zone, wading through daily minutiae)
You recognize the value of a partner who will call you on your stuff–in love.
You’ve tried all the marketing techniques and just can’t seem to get more traction
“Every other brand person I’ve ever worked with tried to put us in a box. With Chloé it feels like we’re making our own box.”