featured visibility resources
get a peek into the lab with these carefully curated resources
Let’s fix your elevator pitch (with science)
Curious about the first part of the Matters Most Analysis? You can find all the deets here.
The Matters Most Analysis
So how do we isolate motivations? Better yet, how do we sort through them, to understand what matters most now and what will matter most next? A Matters Most Analysis of course!
The Nerdlist
Nab cutting-edge insights that will equip you to leap into your next phase of visibility.
Ideal Client Avatars are Garbage
If part of your work involves understanding humans in order to make strategic decisions affecting your bottom line, then you’ve probably heard of an Ideal Client Avatar (ICA) or persona before. Turns out, that practice might be the very reason your work is getting easier and easier to ignore
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