Well that’s good to know! And this is a good question! When most folks hear “The Brand Scientist” their minds automatically go to branding and a rebrand. And while your diagnostic results will tell us for sure whether or not you need a rebrand, you should probably know…I don’t do rebrands. More specifically, I don’t design brand assets like logos.

(Though I can certainly establish some science backed Design Logic™ for you and your designer so you both have an effective visual library to build your attention grabbing visual language with)

Brand Science and the Visibility Engineering™ Method expand far beyond logos and colors. So here are some ways to know if I can support you. If any of the following are true, we can help

• You’ve sworn to yourself this is the last time someone will say, “Actually, we need someone who does [insert the exact thing you do here]” to your face.

• You’ve decided now is the time to give your body of work the best possible chance

• When you’re given permission to acknowledge your past wins (go ahead!) you see there’s momentum to leverage

• Your vision is clear and somewhat established. You already understand your people well enough to know their goals.

• You’re getting far more nos than you’re used to or comfortable with. Maybe it's the pitches for that summit you're planning, maybe it's podcasts you’re looking to guest star on.

• Your unwavering commitment doesn't necessarily come from discipline. It comes from devotion to your vision for the future of our world–regardless of the situation around you.

• Instead of pushing towards your vision for the world, you’re spending more time fielding Friday morning to do list emails from your project/business manager (and while you love your manager you know they’re not going to call you out for sticking to your comfort zone, wading through daily minutiae)

• You recognize the value of a partner who will call you on your stuff–in love.

• You’ve tried all the marketing techniques and just can’t seem to get more traction

Here’s a quick test. Do any of the following seem familiar?

→ Being overlooked, not even considered, for opportunities or positions you know you were qualified for

→ Feeling like no one in the room even noticed you were there, much less asked for your expertise or input

→ Being told “we just don’t see leadership for you” or “this just isn’t the right fit”

→ Watching others share the same ideas you shared, and shaking your head at the easy recognition they get for those ideas

→ Doing ten times as much work, investing ten times as much energy, but still not being recognized

→ Stuck in situations that “look” like a promotion or position of power but without the respect and tools to succeed in the position (while being expected to just be “thankful” for the opportunity)

If yes, chances are very high you’re underrecognized. In which case, yeah, you’re exactly who I’m excited to work with.

For those who know they aren’t underrecognized themselves, but are looking to end underrecognition in their organizations, for their clients or for others in their lives, welcome! We’ll have loads to talk about.

This honestly depends on what we choose to tackle together. But typical results include:

• Knowing how to translate people’s attention into $$$

• Certainty and stability of an Impression and Influence Management System formulated by science.

• Taking the guesswork out of expressing what you do in a way that motivates folks to invest

• Being able to cultivate a fruitful, supportive network

• Giving your body of work the best shot at growing and thriving.

• No longer feeling like you’re winging it at networking events

• Making your work easier to find and fall in love with

• More Love on Bigger Stages

Time

Every single person I work with is incredibly busy. Time is one of their most precious resources. So I’ve intentionally designed my engagements to be deeply supportive while also requiring as little of your time as possible.

Energy

I only take on 12 private clients a year. That is because of how deeply supportive I have designed our work together to be. This is deep work, but the energy footprint is light. The lion’s share of energy expended will be by my team’s.

Money

Most engagements start at $10k. Even so, I’m in the business of recognition equity. So flexible financing and payment plans are available. Every now and again, I’ll open up a few spots for a one off gut check or a very specific analysis so feel free to ask me if any of those options fit your situation.

It depends! The Visibility Engineering™ methodology is a proprietary process supported by a series of carefully constructed analyses. Together, they have been designed to make you impossible to ignore. We leverage a dedicated set of tools and analyses for each priority. The typical deliverable is the Visibility HQ (pictured below), which has a module for each of the nine priorities of the Visibility Engineering™ Methodology. The 1:1 Visibility Engineering™ programs all come with a Visibility HQ tailored to your priorities. Some institutional programs may not. Feel free to bring up this question in your conversation with the director.

This is one of my favorite questions. It means you’re taking our time together and what that can do for your body of work seriously. Here’s what I’d say: Readiness is less about where you are now and more about where you’re trying to get. If your goal is to cut through the noise, defuse underrecognition and to give your breakthrough- gamechanging-the-world-will-be-a-better-place-for-us-idea it’s shot to actually change the game, then you’re more than ready.

If you're just getting started, we can help you avoid a lot of the challenges and problems people run into.

If you're already at the point where you're running into these challenges, let's fix it fast.

If you’re looking to improve your already impressive outcomes, we’ve got your back, nerd.

Yes, of course! My promise to you is this: when you invest in this and show up fully, you're going to walk away with a visibility management system built for you by science. And if we get through our work together and you don't feel like you're equipped in the ways we agreed you would be, we'll book a one-on-one session and make sure you get there.