the momentum sessions
a highest priority session for thought leaders and organizations looking to
intelligently designed.
The Visibility Engineering™ methodology is a proprietary process supported by a series of carefully constructed analyses. Together, they have been designed to make you impossible to ignore. We leverage a dedicated set of tools and analyses for each of the nine accelerators of the method. These sessions cover one analysis from your most crucial accelerator.
Relevant Accelerators
Frame your Intel—pinpointing what matters most to your intended audience, including important stakeholders you may not even know about, so you can
frame what you do in the best possible light. Find your Distinction—giving your stakeholders
an obvious reason to pick you , your work or your perspectiveSynthesize your Protocols—codifying brand behavior guidelines--
practical parameters for expressing your distinction and other brand assets.Engineer your Endorsement—making sure your
network is set up to amplify your ideas and change behaviorModel the Future—a roadmapping system that identifies, pinpoints and
prioritizes the simplest, most impactful, and fastest to implement actions you’ll want to take towards the goals and beyond.
this container is designed both to help you make meaningful progress and to prep you for your next step, depending on the phase of visibility you or your organization are in.
the sessions are structured to be time and energy sensitive: to be as light a lift as possible while taking up as little of your time as possible. and in prescribing your next best step, it protects your time and energy in the future too.
you'll walk away with a literal roadmap to the rest of your Visibility Engineering™ journey.
Within these sessions, we pick one analysis from the accelerator most likely to move the needle forward on your goals and complete it in session. Then we build an action plan/roadmap detailing the most supportive permutation of your remaining Visibility Engineering™ journey.
works best when...
+ you've your grappling with a lot of conflicting advice, from multiple sources and you'd like to make sense of it all, what's relevant and what should happen when.
+ you've validated your big, world changing idea. either with clients, with research or practice
+ you have gotten your approach and perspective out there. there is a body of work. it just isn't as big a deal as it should be.
+ you need clarity on the state of your Ecosystem of Influence and what that means about where you should be focused now and what you should be focused on next.
+ your point of view is clear and somewhat established. you already understand your stakeholders well enough to know or intuit some of their goals if asked.
+ when you’re given permission to acknowledge your past wins (go ahead!) you see there’s momentum or at least traction to leverage.
how it works
we'll assess the status of your Ecosystem of Influence with a diagnostic.
a context setting session where we review your diagnostic, confirm your goals and select your highest priority analysis.
we'll work together on your highest priority analysis in two 1:1 sessions, and supplement the analysis session(s) with interactive guidance and materials and on-demand access to the director.
we'll wrap up the momentum sessions with an implementation session, answering any analysis specific questions and walking you through your Visibility Engineering™ Roadmap.
right for you if…
+ you're having difficulty communicating the uniqueness of your approach in a way that lands with all of their folks between you and the decision making you're trying to influence
+ excitement and goodwill haven't necessarily led to actual changes in behavior (buy now, vote here, donate today!)
+ you’ve literally done all the things. wrote the (award winning) book, did the Ted talk, hired the agency, and yet...
+ you'd like a bite of Visibility Engineering™. Whether or not that's so you can assess the power of this methodology first hand or because you feel you only need a tiny push to get where you want to be.
+ your ultimate ambition includes shifting social norms for the social good.
+ you've got a pretty good handle on or understanding of your corner of the world--be it your industry, sector or overarching bodies, instruments and mechanisms.